Yougov……. what on earth is that!
Yougov is a globally renowned internet – market research firm, dealing with qualitative and demographic research. Traditional data collection methods have now been dated with insufficiency and time dwindling, they have now been replaced by a new, efficient method of large-scale data collection…done from digital technology.
The methods are cost effective in comparison to telephone interviews and one to one interviews, the ‘net’ based researcher conducts its research from an invited groups of internet users… These internet users are often invited members of society whom have been invited to participate in a online survey/ questionnaire in exchange for cash ( 50p – £2) . From when Yougov have collected their data, they will conduct an analysis and distribute the information provided.
Since may 2000, Yougov’s creditability has grown from strength to strength as it has expanded its qualitative data collection facilities to a global audience.. generating clients such as ‘ The Guardian’, Sky News and many media and industrial firms.
Yougov is a pioneering qualitative researcher provider, the majority of media institutions which incorporate statistics within their work/products use data collected from yougov to emphasise the point in which they are trying to elaborate.
An example of this is British Politics, Since the general election of 2001, yougov has provided a more accurate statistical evidence of what the opinion polls towards political parties are! Traditionally results from opinion polls often favoured the governing party as a biased point of view was ‘ if their already ruining the country, the general public will favor them’ – However with an internet based opinion poll… It gave the public a power to have an opinion which would be apparently fairly counted and recorded with a vastly more accurate method of data collection.
For media students in particularly…. Yougov is a great website into understanding how qualitative research is undertaken in modern society, However dont just take my word for it….follow the link and find out/join yourself ‘because your opinion matters……..somewhere ha’
